Must-See TV Ad

It helps to know Russian to fully appreciate this Alexander Ovechkin-themed television spot for a sports drink, one that the blog Alex Ovetjkin first celebrated late last week. But its visual appeal is striking in all languages. There is a particularly endearing homage paid to Ovi’s ‘The Goal’ in it. Hockey, it’s said, is contested with a universal language by its competitors. So too might be really effective TV spots themed on it. Give it a look.

This entry was posted in Alexander Ovechkin, Hockey Heroes, Media, TV and tagged . Bookmark the permalink.

5 Responses to Must-See TV Ad

  1. Nate Hewitt says:

    Are we sure this is for a sports drink, and not a pair of Reebok shoes?

  2. Dawn says:

    Definately for Reebok. Too bad they don’t play this one here instead of the one w/ Crosby.

  3. OvieTracker says:

    Thanks for posting this. Is it on YouTube yet? I’d love to download it and save it to my computer.

    I haven’t seen the Crosby version and have no desire to do so. I hope we get the chance to see the Ovie version on TV soon.

  4. pgreene says:

    so is ovechkin leaving ccm now?

  5. Gary says:

    Small technicality, but CCM is owned by Reebok. I don’t think there are CMM branded shoes.

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